The 3 Roles Of Hygiene

Fact: The good that you can do for your patients and for your production simply by delivering better hygiene could be worth a small fortune to them (and you). Let me explain… As a doctor, you know that health is more valuable than money. Nothing can increase your ability to enjoy life more than protecting your health. As a dentist, … Read More

How to Build a High-Performing Dental Team, Even If They’re Driving You Crazy!

Steve Jobs was no dentist.  But, like every dentist, he had a team. Unfortunately, here’s a complaint I hear from too many dentists: “My team is driving me crazy!” How does it happen?  How do things go wrong with our teams? Is the problem with you or them? Well, I have a very easy answer for you, doctor.  The problem … Read More

Our Secret To Finding & Hiring Great Team Members

One of my first jobs before college was waiting tables at the Cheesecake Factory.    I remember going in prepared for the typical interview but didn’t expect what would happen next.   It was not the typical interview I was had prepared for . But, I must have done well because I got the job!   Fast forward several years … Read More

How we get 80% Of Our Patients to Accept Fluoride Treatment

One of the biggest mistakes that hygiene makes is the way they approach treatment.    They automatically dismiss treatments because they make assumptions about the patient.    For example, we think when most insurance doesn’t cover a particular treatment, the patient won’t want it.   I see this all the time when I look at the fluoride acceptance rate.   … Read More

A Foolproof Management Technique to Motivate Team Members To Preform

In one of our recent member retreats, a doctor asked me how he can get one of his associate dentists to offer more same-day treatments?   Another asked me what he could do to get their hygiene to offer more sealants?   Motivating team members to do what we ask them is an age-old question and has been studied extensively. … Read More

Should Your Dental Practice Be Opened On Sundays?

I get this question asked a lot. Should I be open on Sundays? There are a lot of people who can’t take time off of work (or don’t want to). So offering Sunday’s is convenient (and we know patients love convenience). It could also be considered a competitive advantage if there are few practices opened on Sunday, or maybe you’re … Read More

Why New Patients Are Not The Answer To Your Problems

Over the many years of owning several practices and now consulting, there are some really important stats that have made a huge impact on the way I do things. This is one of those stats. 80% of the revenue that you will get from a patient comes in the first 18 months they are in your practice. When I realized … Read More

The Uncomfortable Truth That Is Sinking Most Practices

Imagine you’re going on a cruise and as you board the ship with the others, the captain is there greeting all 200 passengers by name as they come up the gangplank.   “Wow!” you think. “How does he do that?” As you walk past one of the crew members, you ask them how the captain knows all the passenger’s names?  … Read More

The Fastest and Easiest way To Get Superstar Hygienists

I get asked a lot: “How do we find and hire high performing hygienist?”   Really, the fastest and easiest way to get high performing team members is to develop them.   One of the most critical elements in developing high performing hygienist is compensation.   This is often the reason why hygienists don’t achieve high levels of productivity consistently. … Read More